工作职责:
1、负责Instagram、Twitter、Facebook、TikTok、youtube等主要社交媒体渠道的荣誉全球战略规划、内容创作和帖子规划。
2、分析现有见解,生成新见解,以定义社交活动和平台策略。领导特定活动的社交内容规划和推出时间表,以及始终在线的内容。
3、负责全球和地方社会能力建设。识别和衡量全球和本地社交平台和社交活动的KPI和指标。审查和评估当地社会战略、内容规划和执行、社区参与。持续跟踪和报告全球和当地国家的社交平台和活动,以提高绩效。
4.领导全球和当地生活方式影响者参与战略和执行,以支持新产品、品牌活动和其他社交媒体活动。
5、与公关团队密切合作,激活全球和当地科技媒体以及社交媒体渠道的影响力(KOL和KOC)。
6、与IMC和其他部门合作,管理品牌和产品传播KPI。
1. Responsible for HONOR global strategic planning, content creation, and post planning of major social media channels such as Instagram, Twitter, Facebook, TikTok, youtube.
2. Analyze available insights, generate new insights to define social campaign and platform strategies. Lead social content planning and rollout schedules for specific campaigns as well as always on content.
3. Responsible for HONOR global and local social capability build. Identify and measure KPIs and metrics for HONOR global and local social platforms and social campaign. Review and evaluate local social strategy, content planning and executing, community engagement. Continuously track and report global and local country social platform and campaign to improve performance.
4. Lead global and local lifestyle influencer engagement strategies and execution to support new products, brand campaigns and other social media activities.
5. Work closely with PR team to activate global and local tech media and influencers (KOL and KOC) at social media channels.
6. Collaborate with IMC and other departments to manage brand and product communication KPI.
任职要求:
1、市场营销或相关专业学士学位。必须具备英语沟通能力,双语者优先。
2.5年以上全球或地区社交媒体战略和内容开发经验。
3、较强的沟通、多任务和解决问题的能力,
4.清楚地理解社会最佳实践以及数字化方面的重点
5、注重细节和项目管理
6、有付费社交平台知识者优先。
1. Bachelor’s Degree in Marketing, Communications or related field. English communication is a must have, bilingual is preferred.
2. 5+ years experience in global or regional social media strategy and content development.
3. Strong communication, multi-tasking and problem-solving skills,
4. Clear comprehension social best practices and what’s on the cusp digitally
5. Painstaking attention to detail and project management
6. Knowledge of paid social platforms is a plus.